What “near you” actually gets you
A nearby developer is not automatically better, but being close helps in a few practical ways. You can meet in person to talk through the business. They may already know the towns you serve, the way people search here, and the other businesses you compete with. And when something breaks, it is easier to reach someone who knows your name.
Plenty of good work is also done remotely. What matters most is that the person understands your customers and explains things in a way you can follow. Distance is a tie-breaker, not the deciding factor.
Look at their own work first
Before any meeting, look at the developer’s own website on your phone. Does it load quickly? Is it clear what they do and where? Can you find a phone number and a way to get in touch in a few seconds? Then look at three sites they built for businesses like yours and do the same test. If you can, call one of those owners and ask how the project went and what happened after launch.
Check their Google Business Profile too. A developer who keeps their own profile accurate is more likely to keep yours accurate.
Questions to ask before you hire
- Who will own the domain, the site files and the accounts? The answer should be you.
- Who writes the words, and how many rounds of changes are included?
- What happens to my old pages? Good developers keep useful addresses or redirect them so you don’t lose search traffic.
- Which search basics are included? Titles, descriptions, headings, a sitemap and structured data should be standard.
- Where do form messages go, and how do you test them?
- What does care after launch include and cost?
- If I want to move the site later, what do I get?
- How will you report results? Ask to see a sample report.
Google’s own advice for hiring help with search includes similar questions, such as asking for examples of previous work, what results to expect and in what timeframe, and how they measure success.
Red flags worth walking away from
- A guaranteed first-place ranking on Google. As Google says, no one can guarantee a #1 ranking.
- The developer registers the domain in their own name, or won’t tell you whose name it’s in.
- No written scope, or a price that can’t be explained item by item.
- A long contract you can’t leave without losing your site.
- Dozens of near-identical town pages promised as an SEO shortcut.
- Pressure to decide today.
Making the final call
Narrow it to two or three developers and use the worksheet below to compare their answers side by side. Choose the one who asked the best questions about your business, explained the work plainly, and put ownership and costs in writing. A good fit should feel like someone you would be comfortable calling in a year, when you want to add a service page or something stops working.
If you are in Southeast Missouri, the Bootheel or nearby, we are happy to be one of the developers you talk to. We will answer every question on the list in writing.
Developer Interview Checklist
Ask each developer the same questions and compare the answers side by side.
Free CSV template for Excel, Google Sheets or Numbers. Keep account details and passwords out of files you share.
Sources
- Google Search Central: Do you need an SEO?
- Google Business Profile Help: Guidelines for representing your business
Platform documentation changes. Check the linked pages for the current details.
Need a hand?
We can look at your situation with you and give you a straight answer about what it would take.
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