A practical local business visibility checklist
Review the path from a local search to a useful conversation, starting with business details, service pages and contact options.
The MRM blog & learning hub
Small business marketing,
explained.
Understand local SEO, plan a useful website, choose better blog topics and build customer trust. Practical guides, examples and checklists to help you decide what to do next.
Not sure where to begin?
Follow the path your next customer takes.
Start with the visibility checklist. Then use the topics below to work on the gap you find.
Start the visibility checklistLocal visibility
Get found locally
Understand local search, business profiles and the role of paid advertising.
Getting more from your Google Business Profile
Build a useful, accurate business profile around the details customers need before they call, visit or explore your website.
Local SEO vs. paid ads: where should a small business start?
Compare local SEO and paid advertising by your customer need, website readiness, budget and ability to follow up on inquiries.
Websites & care
Make your website useful
Plan the information customers need and keep the website working after launch.
A website care checklist you can actually use
Keep ownership, updates, backups and everyday customer tasks in one practical website care routine.
What should a small business website include?
Plan a website around the questions customers need answered: your services, suitability, process, credibility and a working contact route.
Content & education
Turn questions into content
Choose useful blog topics and give each page a clear purpose.
How to choose business blog topics that help customers
Turn real customer questions into useful blog topics, with a simple way to choose search intent, examples, internal links and an update routine.
Reviews & trust
Build trust through feedback
Create a consistent process for genuine reviews and thoughtful replies.
How to ask for customer reviews without pressuring people
Create a fair Google review request process with neutral wording, a working review link and a thoughtful way to handle customer feedback.
The basics
Marketing terms, in plain English.
A few definitions to make the guides—and your next marketing conversation—easier to use.
- SEO
- Search engine optimization: making a website easier for search engines to understand and useful to people looking for what it offers.
- Local SEO
- Work that helps a business present relevant information to nearby searchers, across its website and business profile.
- Search intent
- The task behind a search: learning something, comparing options or finding a business to contact.
- Impressions
- How often a link to your site is counted as seen in a search report. Visibility rules vary by result type.
- Click-through rate
- Clicks divided by impressions. Read it alongside the search query and page, rather than judging every page by one target.
- Conversion
- A useful action you choose to measure, such as a qualified inquiry. A page view and a new client are different outcomes.
For search-report definitions, see Google’s explanation of impressions, clicks and position.
Start with your business
Turn a question
into a next step.
Talk through your website, local presence and priorities in a free visibility consultation.
Explore the free consultation