Make the message recognizable at a glance.

Begin with the job the graphic needs to do.

A social announcement, a website image and a campaign graphic do not have the same space or viewing context. We start with the message, audience, placement and action you want someone to take. That brief helps decide what deserves emphasis and what can move into the accompanying text. Bring the wording and practical details early so the design can support the message instead of trying to fit it in afterward.

• Graphics for website content and social posts
• Visual support for service announcements and campaign messages
• Coordinated versions for the placements agreed in the brief

Work with the identity your customers recognize.

Existing logos, colors, type choices and approved imagery are useful starting points. We review what is available and discuss where more consistency would help. The goal may be a focused graphic, a related set of posts or visual support for a new page. Tell us which assets are approved and whether there are brand requirements to follow. A complete new identity is a different project from adapting existing materials.

Design for the space where people will see it.

A message that reads well on a large monitor can become crowded in a small social preview. We consider hierarchy, cropping and the amount of text appropriate to each planned use. Essential details should also appear in the post or page text where readers can access them directly. Versions, dimensions and final file types depend on the agreed destinations; print production or other specialist requirements need to be discussed before design begins.

Connect review, delivery and the next use.

Before artwork is used, someone needs to confirm names, dates, offers and contact information. We can discuss who reviews the design, which versions are needed and how the graphic connects with the accompanying copy or website. Keeping those decisions together reduces mismatched messages. If content will recur, we can also consider a consistent visual direction that makes future material easier to recognize without making every post look identical.